B2B Marketing Manager - Consumer Partnerships

San Francisco, CA (On-site)

$105K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the partner-facing enablement engine, translating data and industry insights into persuasive collateral and playbooks that shorten the deal cycle and establish Calm as a preferred partner.

  • Partner Enablement: Build a library of decks, one-pagers, FAQs, and templates to equip BDMs and field teams.
  • Narrative & Campaigns: Develop partner-focused storytelling, co-marketing content, and data-driven decks for renewals and ROI.
  • Events & Digital Presence: Plan marquee partner events and grow Calm’s partner presence on LinkedIn and web to generate warm leads.

Job Description

Responsibilities

  • Lead sales enablement and collateral development for the BD team; translating complex data and industry insights into persuasive storytelling through industry-specific pitch decks, case studies, and sales playbooks that accelerate the deal cycle
  • Develop and maintain a library of partner-facing and sales enablement assets (e.g., pitch decks, one-pagers, email templates, case studies, FAQs).
  • Support BDMs with customized collateral and messaging for top-tier or strategic partners.
  • Plan and lead marquee in-person partner events (SXSW, Calm Partner Dinners…)
  • Own, manage and grow Calm Partnerships digital presence (LinkedIn, web) to generate warm leads
  • Create B2B content tailored to partner audiences: thought leadership, solution briefs, case studies, infographics, and event and online content.
  • Build and maintain partner narratives that articulate the “why us, why now” story for each priority vertical or segment.
  • Surface and package success stories and proof points (e.g., metrics, testimonials, use cases) that BDMs can leverage in the field.
  • Collaborate with SPMs to build data-driven decks for partner renewals, utilizing performance metrics and historical campaign data to prove long-term ROI.

Requirements

  • 5+ years of experience in B2B marketing, with at least 2 years focused on partner, channel, or field marketing (or equivalent experience closely supporting sales/BD teams).
  • Proven track record of sales enablement and collateral development which lead to increase in revenue
  • Demonstrated experience supporting a sales or BD organization, with strong empathy for field needs and dynamics.
  • Exceptional written and verbal communication skills, with the ability to craft clear, compelling narratives for different B2B audiences.
  • Strong project management skills; highly organized, able to juggle multiple partner initiatives and stakeholders simultaneously.
  • Comfort working with marketing and sales tools (e.g., Figma, basic design skills, building decks and visualizations, analytics dashboards).
  • Data-driven mindset with the ability to translate metrics into insights and action
  • Keen sense for prioritization, both internally and externally with partners
  • A self-starter that isn’t afraid to step in when needed
  • You understand that collaboration and team play is key to success
  • Open to working in a dynamic, ever-changing environment
  • BA/BS degree
  • Fluent in English.

Preferred

  • Experience in wellness, healthcare, tech environments.
  • Background in partnerships, business development, or account-based marketing.
  • Experience building co-marketing programs with enterprise or strategic partners.
  • Familiarity with global or multi-region campaigns and localized partner marketing.

Benefits

  • equity + comprehensive benefits + 401k + flexible time off.