Responsibilities

• Own demand generation strategy across digital, paid, email, content, and events
• Optimize lead acquisition, conversion, and pipeline velocity
• Manage and improve MQL performance
• Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
• Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies
• Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence
• Lead end-to-end campaign development (strategy → execution → measurement)
• Ensure integrated execution across channels (digital, content, paid, partner)
• Oversee campaign reporting and performance optimization
• Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization

Requirements

• 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products)
• Proven experience leading demand generation and pipeline growth
• Strong understanding of integrated marketing strategy
• Data-driven mindset with strong analytical skills
• Proficient in Salesforce and Marketo
• Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging
• Organized, detail-oriented, and able to manage multiple workstreams at once
• Bachelor’s degree in business or a closely related field, or equivalent relevant experience
• AI-enabled tools are already part of how work gets done across our organization, and their use will continue to expand over time. We value people who are curious, adaptable, and open to learning as roles and workflows evolve.

Preferred

• Bonus if within fintech, financial services, benefits, or employer-focused products

Benefits

• Hybrid work model (Onsite/Offsite)
• Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
• 401k Retirement Plan
• Paid Time Off
• Career Development
• Employee Purchase Program