Responsibilities

• Research and Content Development
• Learn AI best practices for research and content generation
• Customer Persona Development
• Review existing information such as CRM data, sales notes, website analytics, and customer feedback.
• Help create clear customer personas for commercial roofing buyers (e.g., building owners, property managers, facility managers).
• Document each persona’s goals, challenges, priorities, and decision-making process.
• Summarize what matters most to each persona when evaluating roofing services.
• Customer Journey Mapping
• Map the typical customer journey for each persona, from first awareness of a roofing need through choosing a contractor.
• Identify key questions, concerns, and decision points at each stage.

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, or a related field.
• Strong attention to detail and interest in understanding customer behavior.
• Comfortable working with documents, spreadsheets, and presentations.
• Clear written communication skills.
• Curious, organized, and willing to learn

Preferred

• Basic knowledge of marketing concepts (personas, funnels, or content marketing).
• Interest in B2B marketing, construction, or trades industries.
• Familiarity with CRM tools or marketing platforms (helpful, but not required).