Responsibilities

• Develop and lead the overall B2B marketing strategy across multiple customer segments and industry verticals, particularly public libraries and content providers.
• Build scalable programs that drive pipeline growth, customer retention, and revenue expansion.
• Foster innovation within the B2B function by identifying new channels, audience opportunities, and scalable growth levers.
• Elevate our industry presence through strategic messaging, positioning, partnerships, and high-impact market moments.
• Translate business goals into measurable marketing plans and campaigns.
• Oversee the B2B marketing investment strategy, allocating budget across programs, events, and channels to drive measurable business outcomes.
• Oversee four individuals on the B2B marketing team and their respective areas of ownership.
• Oversee the strategy, planning, execution, and performance optimization of tradeshows, conferences, partner events, and hosted experiences.
• Ensure events deliver measurable business outcomes, contribute to pipeline influence, and strengthen brand visibility.
• Continuously refine event strategy using performance insights and post-event analysis.

Requirements

• 8+ years of B2B marketing experience
• including at least 3–5 years in a senior-level role
• Bachelor's degree in marketing or related area, or equivalent experience

Nice To Have

• Experience supporting mid-market to enterprise B2B environments is a nice to have.
• International marketing experience is a plus.
• Experience in the library, publishing, education, digital content, or related industries is preferred, but not required.

Benefits

• Medical, dental, & vision insurance
• 401k + match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Paid time to volunteer
• Training & career development opportunities