B2B Marketing Director at Midwest Tape | Holland, OH | $125K/yr – $150K/yr

Midwest Tape

B2B Marketing Director

Holland, OH

$125K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

Job Summary

Drive the B2B marketing strategy and pipeline for libraries and content providers.

Own multi-segment strategy, programs, and demand generation.
Must-have: 8+ years in B2B marketing with senior leadership experience.
Standout: Manages a 4-person team and cross-functional event strategy.

Job Description

Responsibilities

Develop and lead the overall B2B marketing strategy across multiple customer segments and industry verticals, particularly public libraries and content providers.
Build scalable programs that drive pipeline growth, customer retention, and revenue expansion.
Foster innovation within the B2B function by identifying new channels, audience opportunities, and scalable growth levers.
Elevate our industry presence through strategic messaging, positioning, partnerships, and high-impact market moments.
Translate business goals into measurable marketing plans and campaigns.
Oversee the B2B marketing investment strategy, allocating budget across programs, events, and channels to drive measurable business outcomes.
Oversee four individuals on the B2B marketing team and their respective areas of ownership.
Oversee the strategy, planning, execution, and performance optimization of tradeshows, conferences, partner events, and hosted experiences.
Ensure events deliver measurable business outcomes, contribute to pipeline influence, and strengthen brand visibility.
Continuously refine event strategy using performance insights and post-event analysis.
Partner closely with Sales leadership to equip teams with the tools, resources, and stories needed to succeed.
Oversee the development and ongoing evolution of pitch decks, case studies, one-pagers, competitive positioning, talk tracks, playbooks, and training materials.
Ensure tight alignment between sales motions, content strategy, messaging, and campaigns.
Define audience-centric messaging and value propositions across multiple business solutions.
Create compelling content that educates, influences, and differentiates in partnership with the creative team – across digital, collateral, campaigns, and events.
Stay current on industry trends and competitive shifts.
Oversee public relations strategy and external agency partnerships in collaboration with the PR lead.
Partner with product, sales, customer success, digital acquisitions, and leadership teams to ensure alignment on priorities and go-to-market execution.
Influence roadmaps with market insights and customer feedback.
Define KPIs, monitor performance, and drive continuous improvement using data, and report on marketing impact to stakeholders and leadership.

Requirements

8+ years of B2B marketing experience
3–5 years in a senior-level role
Bachelor's degree in marketing or related area, or equivalent experience
Must live in Ohio, Michigan, Indiana, Illinois, Tennessee, Texas, Colorado, Montana, Rhode Island, Florida, Massachusetts, Nevada
Willingness to travel to HQ as required

Preferred

Experience supporting mid-market to enterprise B2B environments
International marketing experience
Experience in library, publishing, education, digital content, or related industries is preferred
Experience with event strategy, planning, and execution is a nice to have

Benefits

Medical, dental, & vision insurance
401k + match
Profit sharing
Paid vacation and personal time
Flex time
10 paid holidays
Company performance bonus
Holiday bonus
Paid time to volunteer
Training & career development opportunities

Midwest Tape

What started in 1989 as a family-owned video rental store grew into a trusted partner dedicated to helping libraries thrive. A single suggestion to sell VHS tapes (remember those?) to public libraries inspired our founder, John Eldred to start Midwest Tape LLC – and set our mission in motion. Fast forward to over 35 years later, we provide libraries across North America, New Zealand, and Australia with innovative products and equitable access to content. Backed by a passion for exceptional service and a deep understanding of library needs, we fuel libraries with unparalleled access to top-tier media content including physical media (audiobooks, DVDs, CDs, and read-a-longs) as well as our digital platform, Hoopla Digital. Hoopla, available on iOS, Android, and desktop, combines our decades of media expertise with modern technology to deliver an all-in-one experience for libraries and their patrons. With one of the strongest catalogs in the digital library space, Hoopla empowers libraries to reach patrons wherever they are. We proudly partner with our library partners and content providers to strengthen communities through access to educational resources and entertainment experiences. Since 1989, our commitment has remained the same: supporting libraries with solutions that make a difference because strong libraries build healthy communities. 📲 Download Hoopla in the Apple App Store and Google Play Store 💬 We’d love to hear from you at info@midwesttapes.com➡️ MidwestTape.com | HooplaDigital.com ____________________________________________________________________________________ Excited about making a difference in libraries and communities? We’re always on the lookout for passionate people to join our team! Browse our open positions at www.midwesttape.com

Founded in 1989

Holland, Ohio, USA

330 employees (64 in marketing)

www.midwesttapes.com