B2B Growth Marketing Lead

New York City, NY (On-site)

$140K/yr – $170K/yrMid Level4+ years expFull time

Posted 13 hrs ago

Job Summary

Own the growth function from ICP and lead qualification to pipeline generation and cross-channel demand, aligning with sales on handoffs and optimizing spend across paid, SEO, content, events, and outbound.

Define ICP and scoring to improve handoffs.
Own full-funnel demand programs across paid, SEO, content, and outbound.
Track pipeline and reallocate investments to high-converting channels.

Job Description

Responsibilities

Define the ideal customer profile, lead qualification criteria, scoring, and sales handoff process.
Generate demand through paid campaigns, SEO, content, events, and outbound support.
Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.
Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful sales collateral.
Track pipeline and cost per lead by channel, then reallocate investment toward the channels that convert.

Requirements

Four to eight years of B2B growth marketing experience, including building a growth function or initiative from zero to one at an early-stage company or in a new market segment.
Experience launching new products or growth initiatives and owning a broad, full-funnel mix of SEO, paid search, landing pages, email, webinars, and lead scoring.
Strong familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
Experience working with education-sector audiences and an established network or relationships in the education market.
A track record of sustained tenure, with more than one year in all but at most one recent role.
Visa sponsorship is not available; candidates must already be authorized to work in the United States.

Salaries

Posted range

$140K/yr – $170K/yr

Taken straight from the job posting.

The middle of this range ($155K) is 24% above the median base salary for Growth Marketing Lead roles in the United States ($125K).

Growth Marketing Lead median pay in the United States

$125K/yr

Most pay falls between $89K and $160K. Based on 42 salaries.

See all Growth Marketing Lead salaries See more Growth Marketing Lead jobs

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