Responsibilities

• Audit our BigCommerce storefront and identify conversion bottlenecks.
• Improve the customer journey from product discovery to checkout, quote request, or sales inquiry.
• Own the structure and performance of our webstore navigation, including categories, subcategories, product discovery paths, internal search behavior, merchandising logic, and high-value landing pages.
• Analyze store data, traffic quality, ROI, CAC, conversion rates, and customer behavior to identify practical growth opportunities.
• Improve systems for capturing and nurturing B2B leads from e-commerce, paid search, organic traffic, and inbound inquiries.
• Help increase both direct online transactions and qualified offline sales opportunities.
• Select, configure, and manage our CRM and marketing automation platform.
• Build post-purchase follow-up sequences for online buyers.
• Create workflows that support reorders, cross-sells, replenishment reminders, review requests, and customer education.
• Improve data flow between BigCommerce, e-commerce plugins, CRM tools, email platforms, and QuickBooks Enterprise.

Requirements

• 5–8 years of experience in B2B growth marketing, marketing operations, CRM management, e-commerce operations, or a closely related role.
• Strong operational familiarity with e-commerce platforms, ideally BigCommerce or a similar system.
• Proven ability to identify and fix conversion bottlenecks.
• Hands-on experience configuring CRM, marketing automation, or email platforms such as HubSpot, ActiveCampaign, Klaviyo, Mailchimp, or similar tools.
• Strong Excel/Google Sheets skills, including comfort working with product exports, customer lists, lookup formulas, filtering, pivot tables, data cleanup, and basic performance reporting.
• Practical experience managing freelancers, agencies, copywriters, or offshore support teams.
• Comfort working asynchronously with remote contributors across time zones.
• Strong analytical ability and a bias toward practical action.
• Experience working in a small, agile business where priorities can shift and ownership matters.
• Strong understanding of the difference between driving an online checkout and capturing a high-value B2B lead for a longer consultative sales process.

Preferred

• Experience in industrial distribution, manufacturing, aerospace, MRO, tools, equipment, or technical B2B products.
• Familiarity with QuickBooks Enterprise.
• Experience with Google Shopping, paid search, SEO, or CRO testing.
• Bilingual English/Spanish ability.
• Experience using AI tools to speed up content, research, reporting, or campaign planning workflows.

Benefits

• 50% company-paid health insurance premium.
• 401(k) plan with a 4% company match.
• 2 weeks paid vacation, increasing to 3 weeks after 2 years.
• 9 paid holidays.
• Predictable hybrid schedule with 2–3 days remote and 2–3 days in our San Marcos office.
• A tight-knit, founder-led company with real revenue, real customers, low corporate friction, and meaningful room to improve.