B2B - Digital Marketing Lead at CookUnity | USA | $75K/yr – $85K/yr

B2B - Digital Marketing Lead

USA (Remote)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive lifecycle marketing, CRM ownership, and automation to optimize funnel-to-pipeline and cross-channel retention for CookUnity.

Must-have: 3–6 years in lifecycle marketing or CRM with Salesforce, Klaviyo, and OneSignal.
Standout: Ownership of end-to-end funnels and clear pipeline impact.
Standout: Experience using generative AI to scale outputs and automation.

Job Description

Responsibilities

Lifecycle Marketing & Demand Generation - Build and optimize nurture systems to improve lead-to-meeting and SQL conversion
Own inbound lead flows with real-time follow-up and segmentation
Improve lead quality via scoring, triggers, and funnel optimization
Partner with Sales to drive pipeline contribution, not just leads
CRM Ownership - Own CRM structure, data integrity, and lead flow across systems
Maintain lifecycle stages, routing, and data hygiene
Define and track funnel KPIs
Identify gaps and proactively improve processes
SEO Agency Management - Own external SEO agency performance and deliverables
Align on content, landing pages, and technical SEO priorities
Hold agency accountable for traffic, rankings, and inbound leads
Be able to step into SEO shoes and tackle changes when required
Smart Fridge Lifecycle & Retention - Drive B2C engagement via Klaviyo and OneSignal
Build real-time triggers for email, SMS, and push notifications
Optimize for weekly active users and repeat usage
AI, Automation & Systems - Use AI to generate and optimize lifecycle content at scale
Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal
Eliminate manual processes and improve system efficiency
Reporting & Insights - Own dashboards and reporting across lifecycle and demand gen
Track conversion rates, SQL volume, and pipeline contribution
Deliver insights and executive summaries with clear recommendations

CookUnity

2.9 Glassdoor

CookUnity is the first Chef-Direct Subscription service—a chef-to-food lover marketplace connecting the country's most talented chefs with eaters (consumers). We’re changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country. Every week, a diverse collective of all-star chefs craft their signature, ready-to-eat dishes for an elevated at-home dining experience.

Founded in 2015

Brooklyn, New York, USA

769 employees (52 in marketing)

www.cookunity.com

43% recommend to a friend

88% CEO approval