Responsibilities

• Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers, including onboarding, engagement, renewal, and expansion.
• Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators.
• Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption.
• Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials.
• Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time.
• Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads.
• Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns.
• Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts.
• Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up.
• Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution.

Requirements

• 4+ years of marketing experience, ideally in B2B, education, or SaaS environments.
• Strong writer with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials.
• Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs.
• Comfortable working independently as an individual contributor and delivering results on short timelines.
• Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities.
• Comfortable using marketing tools and analytics to measure performance and optimize campaigns.
• Deep empathy for educators and a willingness to learn and reflect the teacher and administrator voice.
• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere".

Preferred

• District leadership or classroom teaching experience is a plus.
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of others, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.