B2B Content Strategist at RFG Advisory | Atlanta, GA

RFG Advisory

B2B Content Strategist

Atlanta, GA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and execution to fuel organic growth and AI-driven discovery for RFG Advisory.

Bachelor’s degree and 5+ years of marketing experience.
Standout: Own and lead organic growth engine with SEO and AEO.
Standout: HubSpot content management integrated into campaigns and workflows.

Job Description

Responsibilities

Own and lead RFG’s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO)
Serve as the central orchestrator of RFG’s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion
Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance
Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion
Lead RFG’s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses
Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution
Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials
Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action
Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights
Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems
Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long‑term organic growth

Requirements

Bachelor's degree in marketing, communications, or related field.
5+ years of marketing experience
High level of technological proficiency with demonstrated ability to learn and adopt new tools, including AI‑driven platforms
Proficiency in digital marketing tools, SEO/AEO platforms, and content management systems (e.g., WordPress, Yoast, Google Search Console)
HubSpot proficiency, including content management, workflows, segmentation, and reporting
Social media strategy and execution experience, including content planning, publishing, audience growth, engagement, performance tracking, and optimization
Strong understanding of SEO and emerging AEO best practices, including content structuring for search and AI‑driven discovery
Content strategy development and execution to drive engagement and lead generation
Strong written and verbal communication skills, with the ability to produce clear, compelling, conversion‑focused content
Ability to analyze performance data and optimize content based on results
Proven experience leveraging AI‑driven content strategies to scale content creation, improve efficiency, and maintain quality and brand voice.
Ability to use AI tools to support SEO and Answer Engine Optimization (AEO), including content structuring for traditional search engines and AI‑generated discovery.
Experience applying AI to content performance analysis, insight generation, workflow optimization, and identification of content gaps and opportunities.
Strong judgment in balancing AI‑enabled speed with editorial rigor, compliance standards, and brand consistency.

Preferred

Proven experience leveraging AI‑driven content strategies to scale content creation, improve efficiency, and maintain quality and brand voice.
Ability to use AI tools to support SEO and Answer Engine Optimization (AEO), including content structuring for traditional search engines and AI‑generated discovery.
Experience applying AI to content performance analysis, insight generation, workflow optimization, and identification of content gaps and opportunities.
Strong judgment in balancing AI‑enabled speed with editorial rigor, compliance standards, and brand consistency.

Benefits

Competitive salary + bonus pool
Generous PTO, holidays, and a Charitable Service Day
Health, dental, vision insurance + RFG Advisory stipend
Flexible Spending Account (Health and Dependent Care) + HSA for applicable coverage
Lifestyle Spending Account
401(k) with Safe Harbor contribution
Paid parental leave, short- and long-term disability, life insurance
Surface Pro + home office setup
Pet Insurance
Continuing education and professional development support
Tons of fun RFG Advisory swag!

RFG Advisory

3.6 Glassdoor

RFG Advisory is an award-winning, fully integrated platform designed to help Independent Advisors build their business without compromise. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. RFG enables Advisors to thrive while organically growing their business. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves.For a list of states in which we are registered to do business, please visit www.rfgadvisory.com. Securities offered through Private Client Services. Member FINRA/SIPC. www.sipc.org. Investment advice and financial planning offered through RFG Advisory, a registered investment advisor and separate entity from Private Client Services.Third-party posts found on this profile do not reflect the views of Private Client Services and have not been reviewed by Private Client Services as to accuracy or completeness.Bluemonte ETFs Distributed by SEI Investments Distribution Co.Disclosures: https://bluemontefunds.com/disclosures

Founded in 2003

Birmingham, Alabama, USA

220 employees (14 in marketing)

www.rfgadvisory.com

52% recommend to a friend