Responsibilities

• Writing and Product Voice (about 50%) - Write and maintain website copy across product, industry, pricing, and comparison pages - Write blog posts, guides, and comparison content that help contractors evaluate construction software and rank for the questions they actually search - Write and produce LinkedIn content for Linarc's founder, turning her expertise and industry perspective into posts she is proud to publish - Write social posts, captions, scripts, hooks, and storyboards for LinkedIn, Instagram, and Facebook - Interview the founder, product experts, customers, and sales to uncover stories, objections, and language contractors actually use - Translate product capabilities into practical customer value without falling back on generic software language - Hold Linarc's voice consistent across every surface so a pricing page, a blog post, and a 30-second video sound like the same company - Adapt one strong idea into multiple formats without making every channel feel repetitive Short-Form Video (about 20%) - Film with a phone or camera at job sites, customer sites, events, and in the office, and direct subject matter experts on camera - Cut short-form video in CapCut or Premiere with captions and simple motion, and brief our video team for finished production - Create product demonstrations from screen recordings with narration, captions, and graphics - Turn webinars, interviews, demos, and event footage into concise clips - Build a reusable library of product footage, clips, and templates the team can draw from - Occasionally appear on camera when it supports the story Social Channel Ownership (about 15%) - Design and run two to three recurring weekly content series so Linarc's channels build themes over time - Own the social calendar across LinkedIn, Instagram, and Facebook and publish through HubSpot - Engage with followers and industry accounts in Linarc's voice and monitor relevant industry conversations - Review performance and identify the subjects, formats, and angles that generate meaningful engagement and site traffic - Recommend new series and themes to the Marketing Director, fractional CMO, and founder Product and Industry Fluency (about 10%) - Develop a working understanding of Linarc's platform, features, users, and competitive position - Learn how contractors manage projects, schedules, field coordination, time tracking, pay applications, and job costs - Sit in on demos and sales calls and stay current on product releases - Learn the questions and frustrations contractors experience so content reflects their reality Design Direction (about 5%) - Brief the design team on carousels, graphics, and supporting visuals, and build quick assets in Canva or templates when speed matters - Apply Linarc's existing visual identity so the brand feels human, approachable, modern, and credible

Requirements

• 3+ years in B2B or technical product marketing, content marketing, or a comparable writing-led role
• Exceptional writing. Clear, specific, plainspoken, and confident with a technical product and a professional audience
• Opinions. You can make a strong, defensible claim, draw on real industry experience, and recognize when a piece is too safe to publish
• Hands-on experience shooting and cutting short-form video, including screen-recorded product content
• Experience writing in someone else's voice, such as ghostwriting for an executive or founder
• Ability to interview people, identify the valuable idea, and shape it into a compelling story
• Comfort learning a technical software product and translating it into practical customer value
• Experience running B2B social channels on LinkedIn, Instagram, and Facebook
• Ability to manage multiple pieces of content from concept through approval and publication
• Organized, dependable, curious, and receptive to feedback

Preferred

• Experience running or supporting Meta or LinkedIn paid campaigns is a plus