Marketing Copywriter
Jack Westin
USA (Remote)
In-housePart-timeIntern/new grad5+ years exp.
1 day ago
B2B Brand Copywriter
Dallas, TX (Remote)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive the brand messaging foundation by collaborating with executives to translate complex offerings into clear B2B positioning.
- Must-have: Proven experience writing B2B brand messaging guides.
- Translate complex services into clear, differentiated positioning through structured interviews.
- Collaborate with senior executives to shape messaging strategy and rollout.
Job Description
Responsibilities
- You'll work alongside our CEO, Brand Designer, and Marketing Director to develop our messaging guidelines — the foundational brand document that defines how we communicate with our market.
- Brand story and elevator pitch
- Messaging pillars with supporting proof points
- Audience-specific value propositions (multiple buyer personas)
- Brand voice, tone, and writing style guidelines
- Approved terminology and language standards
- Boilerplate copy (long and short versions)
- Complete brand messaging guide
Requirements
- Proven experience writing B2B brand messaging guides (campaigns or content will not be considered)
- Ability to translate complex service offerings into clear, differentiated positioning
- Experience working directly with senior executives
- Strong interview and synthesis skills; you\'ll work from existing research, not start from scratch
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