Responsibilities

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends and buyer journeys into data-driven plans.
• Align plans to partner/product growth goals and identify efficiency opportunities.
• Manage and present marketing plans, business reviews, and marketing calendars to leadership, stakeholders and partners.
• Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
• Manage B2B/B2B2C initiatives to grow provider and consumer accounts, volume, and repeat usage.
• Innovate offers, pricing, and promotions to improve usage and retention.
• Partner with cardholder and provider lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
• Manage CareCredit brand presence in-market in partnership with Brand.
• Manage industry relationships and execute partnership marketing plans designed to hit key business goals.
• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time.

Requirements

• Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience.
• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location).
• Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30%.
• Ability and flexibility to travel for business as required.
• Eligibility Requirements: You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

Preferred

• Audiology, Optometry, Ophthalmology, Healthcare, or financial products marketing experience (plus).
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms).
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization.
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations.
• Ability to interpret campaign/ market analytics and pivot plans/ tactics to drive further growth
• Creative agency account management experience
• Strong communicator and collaborator with the ability to influence without authority.