Responsibilities

• Client/Partner Ownership & Planning: Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners; align marketing priorities to partner objectives and S&W growth goals.
• Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders.
• Support partner operating rhythms including campaign plans, program updates, and QBR content.
• B2B & B2B2C Campaign Strategy and Execution: Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: provider/location onboarding and engagement; consumer applications, approvals, and purchase volume growth; usage and retention through lifecycle motions.
• Execute targeted account-based/segment-based marketing for priority partner segments and locations.
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams.
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams.
• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits).
• Measurement, Insights, and Optimization: Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable).