Responsibilities

• Own and evolve the enterprise organic social and social communities strategy across the APEI portfolio, ensuring alignment with brand positioning, institutional objectives, and student lifecycle goals.
• Provide executive leadership for all brand social channels and communities, including but not limited to Facebook, Instagram, LinkedIn, X/Twitter, and emerging platforms.
• Lead, mentor, and develop a multi-brand social communities team, providing clear vision, strategic direction, and growth opportunities while fostering a high-performing, inclusive culture.
• Establish and communicate strategic objectives, annual roadmaps, and success frameworks for organic social, including both quantitative performance metrics and qualitative brand impact.
• Partner closely with Paid Media, Creative, Content, Enrollment, Faculty, and Institutional Leadership to ensure organic social is fully integrated into campaign planning, brand storytelling, and reputation management.
• Serve as the executive authority on brand voice, authenticity, and community engagement, ensuring consistent, human-centered communication across brands and platforms.
• Drive continuous innovation through testing, learning, and optimization across platforms, formats, and community engagement models.
• Oversee social listening, sentiment analysis, and reputation management efforts, proactively identifying risks and opportunities.

Requirements

• 8–10+ years of progressive marketing experience, with deep expertise leading organic social and community strategy for large, complex, or multi-brand organizations.
• Proven executive-level leadership experience, including managing managers and developing senior-level talent.
• Strong strategic and analytical mindset, with the ability to define KPIs, interpret qualitative and quantitative data, and connect social performance to brand health and business outcomes.
• Demonstrated ability to navigate fast-moving cultural, social, and reputational moments with sound judgment and brand stewardship.
• Exceptional cross-functional collaboration skills, with experience influencing stakeholders at all levels, including executive leadership.
• Outstanding verbal and written communication skills, including the ability to present strategy, insights, and recommendations to C-suite audiences.
• Deep understanding of organic social metrics, platform dynamics, community management best practices, and emerging trends.
• Ability to identify and synthesize trends across data, culture, and audience behavior to inform strategic decisions.