AVP, Product Marketing

USA (Remote)

$218K/yr – $326K/yrDirector/ExecutiveFull time

Posted 10 days ago

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Job Summary

Own and scale Core PMM across product domains, setting the operating model, messaging, and enablement, while collaborating with Product, Sales, and GTM to shape strategy, content, and demand programs.

  • Lead a high-performing PMM team with domain ownership
  • Drive product messaging, demos, and enablement
  • Align with Product, Sales, and Market Intelligence to reflect truth and competitive landscape

Job Description

Responsibilities

  • Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage
  • Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio
  • Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for "what does the product actually do and why does it matter"
  • Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform
  • Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships
  • Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them
  • Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant
  • Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality
  • Own the enablement content pipeline that arms our sales and field teams
  • Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging

Requirements

  • 12+ years in product marketing, with at least 3-5 years in a people leadership role managing PMM managers or senior ICs
  • Deep fluency in the cybersecurity market and platform categories, with the credibility to go deep with both practitioners and executives
  • Track record of owning product messaging at scale, from individual product narratives to platform-level positioning that ties them together into a common customer outcome
  • Demonstrated ability to set team strategy and direction, and to personally jump into a messaging doc or demo script when the moment calls for it
  • Strong track record partnering with Product, Sales, and Marketing leadership to influence and align on joint outcomes
  • Experience managing a content pipeline that feeds directly into demand gen/campaigns, with an understanding of funnel mechanics
  • Executive presence, comfortable representing Product Marketing in leadership forums and driving alignment across Product, Sales, and Marketing stakeholders
  • Exceptional written communication, able to turn complex technical capability into a message a rep, an analyst, or a CISO will actually retain

Benefits

  • Restricted Stock Units (RSUs)
  • Employee Stock Purchase Plan (ESPP)
  • Flexible time off
  • Paid company holidays and paid sick time
  • Gender-neutral parental leave
  • Grandparent leave
  • Medical, dental, and vision coverage
  • 401(k) retirement plan with company match
  • Life and disability insurance
  • Health and dependent care FSA
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SentinelOne

4.5 Glassdoor

SentinelOne is the world's leading AI-powered cybersecurity platform. The SentinelOne Singularity platform, built on the first unified Data Lake, is revolutionizing security operations, with AI, solving use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection and 24x7 Managed Threat Services.SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own. Leading organizations—including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments – trust SentinelOne to Secure TomorrowTM. Learn more at sentinelone.com.-----------------------------------------------------------------------------We are recognized in leading 3rd party forums such as; - Gartner Endpoint Protection Magic Quadrant as a Leader 2021, 2022, 2023, 2024, 2025- Gartner Peer Insights Customer Choice for Endpoint Protection- Gartner Peer Insights Customer Choice Managed Detection & Response - Gartner Peer Insights Customer Choice Cloud-Native Application Protection Platform (CNAPP)- G2 #1 Ranked Cloud Workload Protection Platform- Mitre ATT&CK 100% Detections, No Delays 2020, 2021, 2022, 2023, 2024- Mitre Managed Services 100% Major Step Detections- Fortune Fifty 2024- Deloitte Fast 500; 2019, 2020, 2021, 2022, 2023, 2024- CRN Cloud & Security 100- CRN Most Influential CEO's- CRN Top 10 Coolest GenAI Products, PurpleAITo learn more about our products and services, please visit our website at sentinelone.com to schedule a demo

Founded in 2013
Mountain View, California, USA
3.1K employees (214 in marketing)
87% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
643.2K
Monthly Google Ads Budget
$709.3K
Traffic Source Mix
Search
50%
Direct
37.3%
Referral
7.3%
Social
4.5%
Paid
0.9%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
145 (5% of company)
Median Career Experience
15.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$696.5M
Last Raise
$267M
Post IPO Equity, 5 years ago

Funding History

  • Jun 2021
    Post IPO Equity
  • Nov 2020
    Series F • $267M
  • Feb 2020
    Series E • $200M

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