AVP Media at Victoria’s Secret & Co. | New York City, NY | $183K/yr – $260K/yr

AVP Media

New York City, NY (Hybrid)

$183K/yr – $260K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own paid media strategy and execution across the funnel with cross-functional partners to drive brand, product awareness, and purchase, plus lead a test-and-learn mindset across platforms.

Own paid media channels across the full funnel for brand, customer, and product outcomes.
Lead analytics-driven storytelling to influence senior partners and optimize investment.
Manage a media team and external partners while collaborating with analytics, digital, and commerce functions.

Job Description

Own paid media across the funnel with cross-functional ownership of brand, product marketing, and performance outcomes.

Lead paid media channels across the full funnel to support brand, customer, and product marketing strategies.
Oversee development and activation of tactical campaign plans for media channels, with emphasis on upper and mid funnel tactics to drive brand and product awareness and consideration.
Oversee development and optimization of always-on programs for media channels, with emphasis on mid and lower funnel tactics to drive product consideration and purchase. Lead media channel teams with day-to-day direction to deliver against performance goals.
Develop insights and actions based on qualitative and quantitative analytics. Translate data and insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
Lead with a growth mindset. Experiment and research through test-and-learn initiatives.
Collaborate with platform partners (Google, Meta, TikTok, Pinterest, Snap, CJ, etc.) to identify growth opportunities and test new platform products and features.
Drive innovation and growth in media channels by identifying and guiding teams on testing activations with new platforms or new-to-VS platforms.
Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
Manage, mentor, and elevate a team of media channel managers and specialists, fostering a culture of continuous learning, channel innovation, and optimization rigor.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com