Responsibilities

• Lead paid media channels across the full funnel to support brand, customer, and product marketing strategies.
• Oversee development and activation of tactical campaign plans for media channels, with emphasis on upper and mid funnel tactics to drive brand and product awareness and consideration.
• Oversee development and optimization of always-on programs for media channels, with emphasis on mid and lower funnel tactics to drive product consideration and purchase. Lead media channel teams with day-to-day direction to deliver against performance goals.
• Develop insights and actions based on qualitative and quantitative analytics. Translate data and insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.
• Lead with a growth mindset. Experiment and research through test-and-learn initiatives.
• Collaborate with platform partners (Google, Meta, TikTok, Pinterest, Snap, CJ, etc.) to identify growth opportunities and test new platform products and features.
• Drive innovation and growth in media channels by identifying and guiding teams on testing activations with new platforms or new-to-VS platforms.
• Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
• Manage, mentor, and elevate a team of media channel managers and specialists, fostering a culture of continuous learning, channel innovation, and optimization rigor.
• Guide team in translating complex media data into actionable insights.

Requirements

• Bachelor’s degree in Marketing, Advertising, or related field
• 12+ years of experience in paid media and advertising required
• Experience across media channels: display, video, audio, OOH, social, search, affiliate
• Hands-on experience and operating familiarity with media channels preferred
• Experience within an in-house media team or agency preferred
• Experience within a retail, fashion, or beauty organization preferred
• Experience leading direct reports, cross-functional teams, and vendor relationships
• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
• Occasional travel involved

Preferred

• Hands-on experience and operating familiarity with media channels preferred
• Experience within an in-house media team or agency preferred
• Experience within a retail, fashion, or beauty organization preferred