Responsibilities

• Assess select client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies.
• Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation.
• Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels.
• Help to drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media).
• Work with the clients to develop compelling in-store signage to drive acquisition and credit penetration.
• Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer email enrollment, digital engagement, penetration, and return).
• Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, legal, compliance and operations teams to drive overall results.
• Manage and oversee a marketing budget and measure effectiveness.
• Utilize SYF tools to optimize specific marketing investments to efficiently grow the business, consistent with the SYF brand.
• Manage projects through the Workfront / Cosmos (marketing project management) tool.

Requirements

• Bachelor's degree Or, in lieu of a degree, a high school diploma/GED and 8 years of marketing experience.
• A minimum of 5 years of marketing experience
• Understanding of marketing metrics, including marketing ROI and profit/loss analysis
• Ability and flexibility to travel for business as required

Preferred

• Ability to manage multiple projects/initiatives simultaneously
• Excellent verbal and written communication and presentation skills
• Ability to interact effectively with key clients and sales teams
• Analytical skills (segmentation, targeting, ROI prioritization)
• Excel / SAS experience
• Knowledge of reporting systems
• Financial / P&L knowledge
• Ability to drive business results-executes against plan and delivers
• Ability to influence across all levels of organization
• Credit card or other financial services marketing experience