Responsibilities

• Marketing Strategy & Campaign Execution
• Develop and execute integrated marketing campaigns supporting retail banking, business banking, lending, and digital banking initiatives.
• Coordinate marketing initiatives across digital, social, print, email, branch, and community channels.
• Assist in developing annual marketing plans and campaign calendars.
• Ensure all marketing initiatives align with the Bank's brand standards and strategic objectives.
• Digital Marketing
• Plan, implement, and optimize paid digital advertising campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook and Instagram), LinkedIn, and other relevant platforms.
• Support campaign budgets and monitor performance metrics.
• Support search engine optimization (SEO) and search engine marketing (SEM) initiatives.
• Execute email marketing campaigns and customer communications.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4-6 years of marketing experience, preferably in financial services, professional services, or another regulated industry.
• Demonstrated experience managing integrated marketing campaigns across multiple channels.
• Experience managing paid digital advertising campaigns.
• Strong content writing, editing, and storytelling skills.
• Experience designing marketing materials using Canva and/or Adobe Creative Suite.
• Experience managing website content using a content management system (CMS).
• Strong organizational, project management, and communication skills.

Preferred

• Experience in banking, financial services, fintech, or another regulated industry.
• Google Ads and/or Google Analytics certification.
• Experience with marketing automation and email marketing platforms.
• Knowledge of SEO and digital marketing best practices.
• Basic photography and video editing experience.
• Google Ads
• Microsoft Ads (Bing)
• Meta Business Suite
• LinkedIn Campaign Manager
• Google Analytics