Responsibilities

• Establish an in-depth and ongoing understanding of Chubb’s Cyber and Property products and services, including differentiators, competitive positioning, and the brand’s value proposition.
• Represent the interests of Chubb’s Cyber and Property business units in formulating and executing strategic marketing campaigns with a mix of direct and centralized resources, such as media/public relations, thought leadership, social media, advertising, internal communications, events, digital marketing, and executive communications.
• Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) along with their actionable sub-segments, motivating factors, conversion triggers, etc.
• Determine the optimal mix of channels and tactics according to audience segments and ongoing insights
• Develop marketing strategies for new products and services that comply with current company and brand standards
• Review and evaluate existing marketing campaigns to assess performance, identify gaps and make recommendations for continuous improvement.
• Regularly report on business outcomes and KPIs (leads, submission activity, agent referrals, appointments, employee engagement, etc.), identifying opportunities for improvement.
• Collaborate with other North American businesses including Chubb’s large account, middle-market, small commercial, wholesale, and personal insurance segments where products or audiences overlap to create seamless experiences for customers and facilitate cross-sell opportunities
• Integrate the business-specific and local events strategy
• Monitor and maintain budgets

Requirements

• 7-10+ years in a senior corporate marketing, distribution marketing, and/or communications role
• Insurance or Financial Services Industry experience preferred
• Proven experience in leveraging marketing tactics to drive business results
• Experience managing complex, multifaceted, and multilayered projects
• Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization
• Ability to effectively manage professional and support staff members and outside agency resources
• Proven ability to advise senior-level corporate executives
• Superb communications skills, both verbal and written
• Results oriented, accountable
• Entrepreneurial, self-starter, and hands-on leader