AVP, Marketing Analytics

San Diego, CA

$100K/yr – $135K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and govern enterprise operational communications end-to-end, turning complex workflows into scalable, compliant messaging across product, ops, risk, and marketing.

  • Lead cross-functional governance and scalable intake, QA, approval, and deployment for customer-facing notifications.
  • Own customer-facing messaging tied to servicing, account management, product operations, compliance requirements, and system-generated communications.
  • Partner with Product, Operations, Technology, Compliance, Legal, Customer Support, Risk, and Marketing teams to optimize workflows, tooling, and speed to market.

Job Description

Own and govern enterprise operational communications end-to-end, turning complex workflows into scalable, compliant messaging across product, ops, risk, and marketing.

  • Lead cross-functional governance and scalable intake, QA, approval, and deployment for customer-facing notifications.
  • Own customer-facing messaging tied to servicing, account management, product operations, compliance requirements, and system-generated communications.
  • Establish standards for communication quality, tone, delivery timing, and consistency across operational messaging.
  • Ensure communications are accurate, actionable, compliant, and customer-centric.
  • Partner closely with Product, Operations, Technology, Compliance, Legal, Customer Support, Risk, and Marketing teams to support operational communication needs.
  • Translate business and operational requirements into scalable communication workflows and execution plans.
  • Serve as the central coordination point for enterprise operational communication initiatives.
  • Build and operationalize scalable intake, prioritization, QA, approval, and deployment processes.
  • Help establish enterprise governance for operational communications.
  • Identify opportunities to streamline workflows, automate execution, reduce manual effort, and improve speed-to-market
  • Partner with Martech, RevOps, and Technology teams on communication platform capabilities and integrations
  • Improve clarity, consistency, and effectiveness of customer operational messaging.
  • Develop frameworks for transactional communication best practices, including: SLA/status updates Account servicing notifications Product/system alerts Regulatory and compliance messaging Escalation and issue communications
  • Help reduce customer confusion, support burden, and operational friction through improved messaging design.
  • Ensure all communications meet regulatory, legal, compliance, accessibility, and brand standards.
  • Partner with Risk and Compliance teams to maintain strong operational controls and approval processes.
  • Support audit readiness and documentation requirements where applicable.
  • Establish operational KPIs and reporting frameworks for communication effectiveness.
  • Monitor delivery health, engagement trends, operational efficiency, and customer impact metrics.
  • Use data and insights to continuously improve communications performance and operational effectiveness
  • 6+ years of experience in operational communications, customer communications, lifecycle operations, marketing operations, product communications, or related fields
  • Experience managing complex cross-functional programs in highly regulated or operationally complex environments
  • Strong understanding of customer communication workflows, operational processes, and enterprise governance
  • Demonstrated ability to build scalable processes and improve operational efficiency
  • Exceptional organizational, project management, and stakeholder management skills
  • Strong written communication and editorial judgment
  • Experience working with communication technologies, CRM platforms, marketing automation systems, or customer engagement platforms
  • Experience in financial services, banking, fintech, or other regulated industries.
  • Familiarity with Salesforce, Marketing Cloud, operational messaging systems, or workflow automation tools
  • Experience partnering with Legal, Compliance, and Technology teams
  • Experience building or scaling operational communication programs within a growing organization
  • Medical, Dental, Vision, and Life Insurance
  • Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
  • HSA or FSA account and other voluntary benefits
  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
  • Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading
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Axos Bank

About AxosBorn digital in 2000, Axos Bank (NYSE: AX) is a financial institution that believes money should work smarter for individuals, businesses, and institutions. We don't see boundaries between banking, investing, clearing, or custody—we see opportunities to connect, to unify, to reimagine what's possible. Because clients don't need multiple providers, they need Axos. One firm. Many ways forward. Banking Evolved.Member FDIC | View disclosures at axosbank.comWant to shape the future of financial services with us? Explore our open roles here: https://www.axosbank.com/careers

Founded in 2000
San Diego, California, USA
1.4K employees (69 in marketing)