AVP, External Communications - US Business

New York City, NY (Hybrid)

$180K/yr – $220K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own proactive external communications for a financial services brand, shaping media strategies, storytelling, and executive visibility across global markets.

  • Growth/Strategic Communications: Own high-impact media coverage, thought leadership, and crisis-ready messaging to protect reputation.
  • Executive & Media Relations: Build journalist networks with financial and trade outlets; prep spokespeople and craft key materials.
  • Insights & Storytelling: Synthesize media signals to inform strategy and prep talking points, Q&As, and bylines for senior Leaders.

Job Description

Responsibilities

  • Lead proactive PR and media strategies aligned to business priorities, brand positioning, and stakeholder engagement.
  • Identify and develop compelling storytelling opportunities to secure high-impact media coverage, thought leadership, and event visibility.
  • Support executive visibility through media, speaking, and social platforms, and draft key materials including press releases, statements, talking points, Q&As, and bylines.
  • Build and maintain strong relationships with financial, business, and trade journalists.
  • Help manage sensitive, issues-related, and crisis communications while preparing messaging for emerging reputation risks.
  • Synthesize media insights to inform strategy and help identify, prepare, and support company spokespeople.
MetLife logo

MetLife

3.9 Glassdoor

We live in a time of unprecedented change. A time when economies, regulations, and social safety nets are all in flux.Customers around the globe have told us they’re overwhelmed by the pace of change and are looking for a trusted partner to help them manage life’s twists and turns.MetLife is committed to being that partner. That’s why we’re transforming our business: Delivering greater value for the people we serve by becoming a simpler, more focused, and future-facing company. We’ll be introducing new ways to meet our customers’ evolving needs, with flexible products; simpler, more intuitive experiences and a range of new services. MetLife. Navigating life together.For customer service: https://www.metlife.com/support-and-manage/contact-us/For social media notices: https://www.metlife.com/about-us/terms-and-conditions/social-media/MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.

New York, New York, USA
43K employees (1,042 in marketing)
75% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
5M
Monthly Google Ads Budget
$204.6K
Traffic Source Mix
Search
22.2%
Direct
60.4%
Referral
16.7%
Social
0.1%
Paid
0.6%

Headcount Trend

Current headcount: ~43.2K

Marketing Team

Marketing Team Size
845 (2% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $500M

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