Responsibilities

• Develop digital and content strategies for priority verticals, client types and customer journeys, ensuring alignment to LOB strategy, client and consumer objectives.
• Define digital channel and content strategies across consumer touchpoints, including web, mobile, social, email, paid media and partner/client-owned channels.
• Partner with Growth Marketing, IT and Marketing COEs to prioritize and sequence work, ensuring efficient and effective allocation of resources and budget.
• Oversee development of digital and content strategy briefs, frameworks, playbooks and tools that guide planning and execution across teams.
• Define the content strategy, components and channel guidance needed to support priority consumer journeys across LOB-owned platforms, client-owned touchpoints and broader digital channels.
• Lead digital and content strategy for key LOB-managed consumer platforms, partnering with Growth Marketing, IT, UX/UI and other teams to prioritize enhancements, guide execution and improve performance.
• Partner with Growth Marketing and IT in support of product launches, growth initaitives, platform or site enhancements.
• Establish and track key performance indicators (KPIs) to evaluate success of digital marketing initiatives and optimize performance.
• Partner with internal research teams and external partners to conduct research to uncover insights and better understand customer needs for key Consumer audiences.
• Develop and maintain buyer personas and journeys for Consumer audiences to inform digital and content strategies and plans.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration or other related field
• 15+ years relevant experience in marketing with strong focus in digital marketing, consumer marketing, e-commerce, marketing research and analytics.
• 10+ years with direct management experience leading a team of marketers.
• Direct experience with developing, executing and measuring successful digital marketing & content strategies.
• Direct experience with managing digital and traditional marketing efforts and channels from concept through to production.
• Experience with all types of traditional and digital media channels including paid advertising, owned channels, social, email, web, mobile, partner/client-owned channels and emerging digital platforms.
• Excellent people skills; ability to build relationships, navigate cross-functional teams and internal/external resources.
• Comfortable working in matrixed environments.
• Desire to work in fast-paced environment with complex and changing market dynamics.

Preferred

• Marketing or Advertising agency experience or in-house agency within a large Fortune 500 company strongly preferred.
• 10+ years direct management experience leading a team of 5+ marketers.
• Direct experience managing paid media plans and advertising campaigns.
• Direct experience in digital and content strategy and e-commerce.
• Deep understanding of martech and analytics tools including Salesforce Marketing Cloud, sales enablement tools, Google Analytics, PowerBI.