AVP Dental Marketing

Responsibilities

• Manage and execute B2B and B2B2C multi-channel marketing campaigns to drive provider engagement with the CareCredit program utilizing email, direct mail, social, and digital channels
• Manage, nurture and own complex marketing relationships and programs with Dental industry partners including trade groups, Tech partners, KOLs, industry media platforms and publishers, and manufacturers
• Develop, own and influence strategic initiatives for Growth Market segments, including industry leading tradeshows
• Dental industry-specific content in collaboration with industry thought leaders to distribute through multiple channels and build awareness and engagement in Dental industry (articles, webinars, videos, case studies, and white papers)
• Manage industry B2B paid advertising (print and digital)
• Partner with internal trade show and Sales teams on strategy and execution for Dental conferences, events and tradeshows
• Innovate and execute offers, pricing and promotions with sales & finance
• Partner with analytics teams to measure impact, leverage data to drive future campaigns and pivot programs and campaigns based on learnings
• Presentation development and delivery to both internal and external leadership audiences
• Manage budget including forecasting and tracking

Requirements

• Bachelor's Degree OR in lieu of a degree, a high school diploma and 5+ years of marketing
• Prior B2B and B2B2C marketing experience
• 3+ years experience in the healthcare, credit card or financial services industries
• 2+ years of experience with marketing campaign development and management and partnering with creative agencies
• Eligibility Requirements: - You must be 18 years or older - You must have a high school diploma or equivalent - You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process - You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act. - New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
• Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Preferred

• Experience with Dental Industry
• Business to business marketing experience
• Strong working knowledge of multi-channel marketing campaigns, including email, social media marketing
• Creative and quantitative thinker
• Experience interpreting and leveraging data to determine the success of a marketing campaign
• Experience managing creative agencies, research or analytic partners
• Able to translate data insights into actionable recommendations and programs
• Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
• Able to work in a fast-paced, complex, environment and manage multiple projects
• Collaborative team player with ability to influence across all levels of organization