Responsibilities

• Develop and lead a multi-year, integrated content strategy aligned with revenue, fan growth, and brand objectives.
• Anticipate and respond to changes in broadcast, streaming, and social distribution landscapes; recommend strategic pivots and partnership opportunities.
• Serve as executive thought partner on media rights strategy, distribution evolution, and emerging monetization models.
• Partner with Global Partnerships to create scalable, innovative sponsorship inventory across digital and content platforms.
• Identify and activate new revenue streams across social, streaming, audio, short-form, and emerging platforms.
• Ensure digital asset valuation is clearly defined, measured, and communicated to internal stakeholders and partners.
• Establish KPI frameworks across platforms tied to engagement, reach, conversion, retention, and monetization.
• Lead weekly and monthly performance reporting; translate analytics into actionable strategic recommendations.
• Drive data-informed editorial and distribution decisions to maximize impact and ROI.
• Oversee enterprise editorial standards, content calendars, and brand consistency across franchises.

Requirements

• 15+ years of progressive leadership experience in content strategy, digital media, broadcast distribution, media rights, or multi-platform publishing.
• Demonstrated success leading cross-functional teams within sports, entertainment, media, or comparable consumer-facing industries.
• Proven ability to build monetizable digital ecosystems and integrate sponsorship strategy into content planning.
• Deep understanding of evolving distribution models including RSNs, streaming platforms, DTC ecosystems, and social monetization platforms.
• Executive-level experience translating analytics and performance data into measurable business outcomes.
• Exceptional leadership presence with the ability to influence senior executives, league partners, and commercial stakeholders.
• Strong organizational and change management capabilities; experience leading departmental pivots and structural evolution.
• Excellent written and verbal communication skills; ability to manage sensitive and confidential information with discretion.
• Ability to prioritize multiple strategic initiatives and operate effectively in a fast-paced environment.
• Ability to work flexible hours including evenings, weekends, and holidays as business demands require