Responsibilities

• Make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin products
• Develop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight
• Define product and feature positioning, key benefits, target market, and go-to-market strategy
• Host regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products
• Develop and maintain a 3 year product and technology roadmaps to guide marketing strategies and product rollouts with periodic oversight
• Understand basic knowledge of customer needs, specific market requirements, find innovative solutions, and develop basic familiarity with avionics installations
• Build and present product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customers
• Ability to influence and lead diverse teams from various internal/external organizations
• Maintain rolling 12-month advertising direction with periodic oversight
• Provide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordingly

Requirements

• Master's Degree AND a minimum of 1 year relevant experience OR Bachelor’s Degree AND a minimum of 3 years relevant experience
• Private Pilot, aviation technical background, or proficiently demonstrate the ability to market the added benefits of Garmin aviation products to customers
• Demonstrates basic knowledge of the avionics industry and Garmin aviation products
• Demonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills and proficiency solving problems through analysis and best practices
• Demonstrated knowledge developing and executing strategy/growth plans for new products and new markets and has good technical product knowledge
• Demonstrated strong and effective verbal, written, and interpersonal communication skills with effective presentation skills and public speaking ability
• Demonstrated proficiency using Word, PowerPoint, Excel and Outlook
• Must be positive, detail/accuracy oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and work quickly in a fast paced, deadline-driven environment
• Ability to communicate and interface effectively with all levels of management/associates

Preferred

• 2+ years experience managing and promoting high technology products from inception through sunset

Benefits

• This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits