Automotive Marketing Manager

Suitland, MD (On-site)

$100K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own a group-wide marketing function by leading a small internal team, coordinating with an external agency, and aligning with dealership leadership to turn initiatives into measurable sales and service growth.

  • Team leadership and agency collaboration to plan, execute, and optimize campaigns
  • Campaign execution focused on traffic, leads, and ROI for sales and service
  • Brand governance, calendar planning, and performance reporting to executives

Job Description

Responsibilities

  • Lead, manage, and challenge a team of 3+ marketing professionals
  • Partner closely with our external ad agency to execute and optimize all campaigns
  • Maintain frequent communication with dealership senior managers across all locations
  • Develop and deliver a rolling 30-day marketing calendar for all group initiatives
  • Ensure all campaigns drive traffic, leads, and ROI (sales & service)
  • Oversee brand consistency, promotions, and group-wide campaigns
  • Track performance metrics and report results to executive leadership

Requirements

  • 8–10+ years automotive marketing experience (required)
  • Proven experience working in or with automotive dealership groups
  • Strong leadership presence with the ability to manage people and influence outcomes
  • Deep understanding of digital marketing, lead generation, and vendor management
  • Highly organized with strong communication and execution skills

    Benefits

    • Competitive salary, 100K +++, + performance bonus potential.
    • Health, dental, and vision benefits
    • Paid time off and holidays
    • Opportunity to lead marketing for a top-performing dealership group
    • High-impact, visible role working directly with executive leadership
    Passport Auto Group logo

    Passport Auto Group

    Passport Auto started in 1991, and in the 25+ years we've been in operation, we've developed into a major automotive group in the Washington metropolitan area. We have 9 dealerships and a Collision Center in the DC metropolitan area: - Passport BMW- Passport Nissan of Marlow Heights- Passport Nissan of Alexandria- Passport INFINITI of Alexandria- Passport INFINITI of Suitland- Passport MINI of Alexandria- Passport MINI of Montgomery County- Passport Toyota- Passport MazdaFrom the beginning, Passport Auto Group built a stellar reputation on Superior Customer Service and was one of the first dealers in the DC metro area to provide a service loaner. The Passport Auto Group is not only committed to customer service, but they are committed to their communities, as we couldn't have made it where we are without their support.

    Founded in 1991
    Suitland, Maryland, USA
    152 employees