Responsibilities

• Execute the automation roadmap. Take a defined set of initiatives across marketing, sales, and operations and turn them into working, well-documented automated systems.
• Build and connect the stack. Integrate and automate across our tools, our DMS (Lightspeed), marketing and CRM platforms, inventory, and reporting, using native integrations, low-code/no-code tools, and light scripting or AI tooling where it makes sense.
• Partner with our marketing firm. Act as the internal counterpart to our external marketing partner, translating campaigns into the automation, lead routing, follow-up, and data flows that make them work, and holding them accountable to results.
• Automate the customer journey. Build lead capture and routing, follow-up sequences, review and referral requests, and other touchpoints that improve how we sell and serve.
• Turn data into decisions. Build reporting and dashboards that give the owner and team clear visibility into marketing performance, sales pipeline, and operational health.

Requirements

• Must-haves
• 5+ years in marketing operations, revenue operations, business systems, or a similar technical-meets-business role.
• Hands-on experience building automations and integrating systems, whether through marketing automation/CRM platforms, low-code/no-code tools, or light scripting.
• Strong working knowledge of marketing and how automation supports it: lead generation, nurture, CRM, and campaign execution.
• Understands how the work connects to sales and customer outcomes, and can communicate clearly with the owner and marketing partner.
• A builder's mindset, comfortable with ambiguity, broad scope, and figuring things out in a small-business environment.

Preferred

• Ability to read or write code (scripts, SQL, light automation) — not required daily, but a strong signal of how you think.
• Experience with AI tools for marketing, content, or workflow automation.
• Familiarity with a DMS (dealer management system) or comparable industry/ERP platform.
• Experience in automotive, marine, powersports, or another dealership/retail environment.