Audit & Tax Marketing Director

Responsibilities

• Go-to-Market Execution
• Launch and manage Audit & Tax GTM campaigns aligned to priority sectors and offerings
• Ensure all positioning is client-first and clearly differentiated from Big Four competitors
• Acquisition Marketing Integration
• Evaluate and integrate marketing functions from acquired firms into a unified GT model
• Lead brand transition and change management—determine when to retain sub-brands vs. full GT integration
• Preserve best practices and talent while eliminating duplication
• Content & Campaign Engine
• Build a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable
• Run always-on campaigns triggered by demand signals and aligned to pipeline goals

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus
• 8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments
• Proven success in developing and executing strategic marketing plans that drive business growth
• Strong understanding of digital marketing, content strategy, and lead generation
• Excellent communication, collaboration, and stakeholder management skills
• Ability to thrive in a high-growth, matrixed organization with shifting priorities

Preferred

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC services
• A strategic thinker with a hands-on approach and a bias for action
• MBA or advanced degree a plus