Responsibilities

• Paid media campaign audience planning responsibilities
• Assist the Audience Planning team in translating brand briefs into paid media audience strategies and bring the audience strategies to life through compelling data-driven strategy presentations.
• Work with the Audience Planning team, agency team, Demand Generation Analytics, and the buying teams to translate audience strategy into individual segments across target data sources (including Inspire’s data cleanroom, Inspire’s CDP, and platform targeting) and paid media investments for a plan.
• Own the campaign audience requests/launch trackers/message mapping to ensure that audiences from all target data sources are created, executed, and measured correctly across all campaigns for the portfolio of six brands.
• Own the initiation of the tag process and ensure the audience taxonomy hygiene is flawless to instrument audiences and campaigns for analytics.
• Work with the Audience Planning managers, Demand Generation Analytics, and the buying teams to execute the campaign learning agendas using audience measurement tools, ensuring clean and actionable insights.
• Work with the Director, Audience Planning, to map and orchestrate the portfolio-wide learning agenda, and to apply repeatable learnings from one brand or campaign across the portfolio.
• Work with the Audience Planning team, agency team and the Demand Generation Analytics team to ensure Data Cleanroom audience builds connect to the audience strategy, are developed on schedule, instrumented to answer test questions, and are sent to the correct media destinations.
• Hands on keys user of Inspire’s CDP, building audiences and connecting them to paid media destinations.
• Build platform native audiences in paid media platforms, and work with biddable to ensure the audiences are mapped to the correct buys.

Requirements

• 1-2 years of relevant experience in marketing and / or media, ideally in an addressable media environment.
• Demonstrated experience in project management/operations required.
• Proactive self-starter who can work with minimal supervision and direction.
• Detail and deadline-oriented with exceptional organizational skills
• Ability to balance multiple projects and shifting deadlines.
• Team player skilled at operating in a matrixed organization.
• Excellent verbal and written communication skills for frequent contact with the internal and external teams.
• Basic understanding of paid/owned media, media planning, and media math.
• Analytical and strategic, with the ability to synthesize and organize complex data into simple, actionable direction.
• Passion for test and learn frameworks and consumer insights.

Preferred

• Hands on keys experience with social and programmatic media platforms is a plus.
• SQL knowledge and experience is a plus.