Audience Marketing Manager

District of Columbia, USA (Remote)

$79K/yr – $89K/yrMid Level3+ years exp

Posted 3 months ago

Job Summary

Own audience growth and multi‑channel campaigns with data‑driven segmentation, turning CDP insights into action that moves acquisition, activation, and retention for subscriptions.

Audience Strategy: Define segments and opportunities using data to shape demand and lifecycle plans.
Campaign Execution: Plan and optimize email, social, and paid programs across channels for measurable funnel impact.
Performance & Optimization: Run tests, translate results into actionable recommendations, and continuously improve ROI.

Job Description

Responsibilities

Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.
Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.
Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.
Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.
Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.
Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.
Optimize content across digital channels and align messaging with audience needs and channel procedures.
Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.
Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.
Implement A/B testing and refine campaigns based on performance metrics.

Salaries

Posted range

$79K/yr – $89K/yr

Taken straight from the job posting.

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