Responsibilities

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.
• Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.
• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision-making.
• Identify audience segments and growth opportunities, and implement data-led plans across email, social, paid media, and partnerships.
• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.
• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.
• Optimize content across digital channels and align messaging with audience needs and channel procedures.
• Plan, implement, and optimize multi-channel marketing campaigns across email, social, paid media, and related channels.
• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.
• Implement A/B testing and refine campaigns based on performance metrics.