Responsibilities

• Develop and execute audience marketing strategies and programs targeting North America agency partners, including holding companies, independent agencies, and media planning and buying groups, to drive adoption of Meta's advertising solutions. These programs will include key industry and/or Meta tentpoles
• Analyze agency audience data, sales feedback, and market trends to identify growth opportunities and inform go-to-market priorities across Meta's advertising platform
• Build audience segmentation frameworks that enable personalized, scaled marketing outreach across channels relevant to the North America agency ecosystem
• Define measurable marketing goals aligned to agency pipeline and revenue objectives, and partner with data science and marketing insights teams to establish learning agendas and measurement plans
• Collaborate with product marketing to translate Meta advertising platform capabilities into compelling narratives and value propositions tailored to agency decision-makers and media planners
• Synthesize performance insights and market intelligence to continuously refine audience strategies and optimize campaign effectiveness across direct and scaled marketing channels
• Align cross-functional stakeholders across sales, marketing, and product on North America agency audience priorities, communicating progress and tradeoffs clearly to leadership
• Represent North America agency marketing strategy and performance results to executive leadership through structured quarterly reviews and strategic briefings
• Identify and implement AI-integrated workflows to accelerate audience research, content development, and campaign analysis across the agency marketing function

Requirements

• 8+ years of experience in audience marketing, growth marketing, or integrated marketing strategy within the advertising, media, or agency ecosystem
• Experience developing and executing data-driven marketing strategies that drive measurable business outcomes for advertiser or agency audiences
• Experience partnering with sales organizations and cross-functional teams to align marketing programs to revenue and pipeline goals
• Experience translating complex audience insights and advertising platform data into actionable marketing strategies and executive-level communications
• Experience managing large-scale, cross-functional marketing programs with multiple stakeholders and competing priorities

Preferred

• Familiarity with Meta's advertising platform, including campaign measurement methodologies, audience targeting capabilities, and agency buying structures
• Experience presenting marketing strategy and performance insights to executive or C-suite audiences
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working directly with or within a North America advertising agency, holding company, or media buying organization
• Experience using marketing analytics tools and audience segmentation platforms to inform strategy and optimize channel performance
• Experience in leading tentpole programs, including working with cross-functional teams
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)