Audience Intelligence & Data Signals Manager, Uber Advertising at Uber Advertising | San Francisco, CA | $135K/yr – $150K/yr

Uber Advertising

Audience Intelligence & Data Signals Manager, Uber Advertising

San Francisco, CA (On-site)

$135K/yr – $150K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the data activation layer for 1st party audiences and privacy-compliant data monetization across Uber, collaborating with sales, legal, and data partners to translate campaign objectives into scalable audience solutions.

Own data monetization via technical audience solutions and taxonomy across O&O and off platform channels.
Drive cross-functional alignment with sales, legal, and data platforms to enable activation, enrichment, and compliant data architecture.
Track adoption and performance, delivering data-driven optimization guidance and best practices.

Job Description

Responsibilities

Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels
Partner with sales and account teams to translate advertising campaign and audience objectives into technical 1st party data audience solutions and audience taxonomy management.
Track and measure audience adoption and performance metrics to provide data-driven insights and recommendations for audience best practices and optimization opportunities.
Lead PII-based integration conversations with key data platform partners to enable data activation, audience insights and data enrichment use cases
Partner with legal to ensure all launches meet Uber's data privacy and targeting policy requirements and that all data architecture is properly documented

Requirements

4+ years of experience in Advertising Tech or Marketing Tech
Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc)
Proficiency with SQL
Bachelor's degree

Preferred

7+ years of experience in Advertising Tech or Marketing Tech
3+ years of experience in product management, data analytics or a technical audience strategy role
A passion for all things audiences and data with strong knowledge of audience segmentation, targeting and identity, specifically for advertising use cases
Track record of working across multiple different technical and nontechnical teams to drive projects to completion
Experience developing data-driven roadmaps and product strategy
Background in Identity, Personalization, Audience Analytics and/or Data Monetization and a passion for Audiences.
Understanding of Identity graphs (LiveRamp, Epsilon, Experian, etc), Data Cleanrooms (AWS, LiveRamp, Snowflake, etc) and Customer Data Platforms (mParticle, Tealium, Segment, etc)
Experience creating and managing an audience taxonomy and working with CDP tooling and unstructured datasets
Proven collaboration with Legal, Privacy and Policy functions to ensure platform integrity and brand safety
Excellent communication and stakeholder management skills, with the ability to operate seamlessly across product, engineering, go-to-market, and executive audiences

Benefits

All full-time employees are eligible to participate in a 401(k) plan.
All US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp.
You will also be eligible for various benefits.

Uber Advertising

Uber has revolutionized the way the world moves—powering the culture of now with the tap of a button.Before Uber, people planned ahead—booking taxis in advance, calling ahead for deliveries, and making arrangements to meet their needs. Then Uber changed everything. We redefined how people move, how they eat, and what they expect from the world around them. We created the on-demand economy, making "now" the new standard.Every minute, thousands of people step into an Uber, get food delivered through Uber Eats, or move goods through our platform. Uber isn’t just a tech company—we’re the default choice for movement.This expectation of immediacy extends beyond movement. Our platform delivers real-time engagement, ensuring ads align seamlessly with consumers' needs in the moment—whether they’re craving a meal, stocking up on essentials, or heading to their next destination.Now, with Uber Advertising, be where action happens—reaching consumers in the moment as they go and get.Deliver your brand message when intent turns into action.

Founded in 2014

New York, New York, USA

227 employees (29 in marketing)

www.uber.com/advertising