Responsibilities

• Audience Strategy
• Support development of target audience profiles using syndicated research, platform insights, publisher data, and client-provided inputs
• Help translate consumer behaviors, category trends, and media objectives into actionable audience strategies
• Contribute to audience signal development across behavioral, contextual, first-party, second-party, and third-party data sources
• Assist in identifying audience opportunities, gaps, and strategic considerations based on business objectives and campaign goals
• Support development of internal and client-facing audience summaries, POVs, and recommendation materials
• Audience Activation Management
• Support translation of strategic audience definitions into platform- and publisher-ready activation inputs
• Maintain audience trackers, taxonomy documents, activation maps, and QA materials
• Assist with audience naming, logic documentation, sizing inputs, and platform feasibility checks

Requirements

• 0–2 years of experience in media, analytics, audience strategy, or agency environment
• Strong written and verbal communication skills, with ability to summarize data into clear takeaways
• Strong organizational skills and attention to detail; comfortable maintaining trackers, documentation, and QA materials
• Familiarity with syndicated research, platform data, publisher data, customer data, or media activation inputs
• Foundational understanding of paid media planning, audience targeting, or campaign measurement preferred
• Comfortable working with Excel or similar tools to organize, analyze, and summarize data
• Ability to work both independently and collaboratively in a fast-paced environment
• Demonstrated critical thinking, curiosity, and problem-solving ability
• Self-motivated and eager to learn across audience strategy, data activation, and media measurement

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parential and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off