Audience Growth Manager

Tampa, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

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Job Summary

Own and drive USF's digital audience growth by leading a small team to expand reach, deepen engagement, and strengthen relationships across websites, newsletters, social, podcasts, and streaming platforms, while aligning with newsroom, programming, and fundraising.

Lead acquisition, retention, and engagement strategies.
Collaborate with newsroom, programming, and fundraising to translate audience insights into content and marketing decisions.

Job Description

Responsibilities

The Audience Growth Manager leads the organization's digital audience growth strategy and oversees a small team of audience and brand specialists responsible for expanding reach, deepening engagement, and strengthening audience relationships across digital platforms.
They develop and execute audience acquisition, retention, and engagement strategies for WUSF’s mission while growing awareness, consumption, and loyalty across websites, newsletters, social media, podcasts, streaming platforms, and emerging channels.
The Audience Growth Manager collaborates closely with newsroom, programming, fundraising and corporate sponsorship, to ensure audience insights drive content, marketing, and engagement decisions.

Benefits

Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

University of South Florida

The University of South Florida, a high-impact research university dedicated to student success and committed to community engagement, generates an annual economic impact of more than $6 billion. With campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF serves approximately 50,000 students who represent nearly 150 different countries. U.S. News & World Report has ranked USF as one of the nation’s top 50 public universities for five consecutive years, and this year USF earned its highest ranking ever among all universities public or private. In 2023, USF became the first public university in Florida in nearly 40 years to be invited to join the Association of American Universities, a prestigious group of the leading universities in the United States and Canada. Through hundreds of millions of dollars in research activity each year and as one of the top universities in the world for securing new patents, USF is a leader in solving global problems and improving lives. USF is a member of the American Athletic Conference. Learn more at www.usf.edu.

Founded in 1956

Tampa, Florida, USA

19K employees (728 in marketing)

www.usf.edu