Audience Engagement and Community Activation Manager, Criminally Obsessed

Santa Monica, CA (On-site)

$82K/yr – $109K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own full lifecycle of audience engagement across multiple platforms, moderate conversations, identify collaborations, and drive promotions and events to grow viewership.

  • Manage day-to-day audience engagement and moderation across platforms
  • Develop and publish daily audience questions to foster community
  • Coordinate strategic awards submissions and promotional campaigns

Job Description

Responsibilities

  • Manage day-to-day audience engagement and moderation of comment sections, live chats and direct messages across Facebook, Instagram, TikTok, YouTube, X, Snapchat and Threads, using sound editorial judgment when navigating sensitive conversations.
  • Represent Criminally Obsessed within relevant online communities, including Reddit and Facebook groups.
  • Stay on top of trending true crime stories to effectively engage with our audience.
  • Develop and publish daily audience questions and prompts to help foster a sense of community.
  • Manage scheduling and publishing of content being released after standard East Coast office hours
  • Share actionable insights from our audience engagements with the Criminally Obsessed leadership team to help inform content and publishing strategy.
  • Identify creator collaborations, conduct press outreach, and build relationships that expand Criminally Obsessed’s reach.
  • Identify and coordinate strategic awards submissions for our documentaries, podcasts and overall brand.
  • Track earned media for the brand to measure effectiveness of promotion efforts.
  • Develop and execute promotional campaigns for tentpole content, including original documentaries and exclusive interviews, to increase viewership and engagement.

Requirements

  • 5+ years of experience in social media community management, preferably with an editorial brand or media organization operating on a high-volume daily publishing schedule.
  • Excellent writing and communication skills, with a clear understanding of brand voice.
  • Strong knowledge of and connections within the true crime media landscape.
  • Proficiency with social media management tools such as Hootsuite or Sprout Social, as well as media monitoring platforms such as Meltwater/
  • Willingness and ability to travel occasionally for events throughout the year.
  • Experience with media outreach and creator partnerships is a plus.
  • Experience in event planning, marketing, public relations and/or creator partnerships is a plus.

Benefits

  • participation in a retirement plan
  • life and disability insurance
  • health, dental and vision plans
  • flexible spending accounts
  • sick leave
  • vacation time
  • personal time
  • parental leave
  • employee stock purchase plan

Salaries

Posted range

$82K/yr – $109K/yr

Taken straight from the job posting.

Community Management median pay in the United States

$75K/yr

Most pay falls between $60K and $93K. Based on 967 salaries.

See all Sinclair Broadcast Group salaries

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Audience Engagement and Community Activation Manager, Criminally Obsessed

Sinclair Broadcast Group · Santa Monica, CA · On-site