Responsibilities

• Data & Performance Analysis
• Track and analyze the performance of social media content, marketing campaigns, and PR efforts across platforms like Instagram, Facebook, LinkedIn, and X (Twitter).
• Identify patterns, highlight what's resonating, and flag underperforming areas to inform future content strategies.
• Create clear, visually compelling monthly and ad-hoc performance reports for the Communications team and organizational leadership.
• Strategic Insights
• Translate raw data into actionable insights—helping guide what we post, when we post, and who we target.
• Collaborate with content creators, designers, and strategists to shape data-backed recommendations that improve campaign effectiveness.
• Monitor trends in audience behavior and suggest new approaches for reaching different segments, from Gen Z to legacy donors.
• Campaign Evaluation & Reporting
• Track KPIs for cross-channel campaigns (organic and paid) including reach, impressions, engagement rates, CTR, and conversions.
• Evaluate and compare campaign performance over time and across different audiences.
• Work closely with PR and marketing leads to assess the impact of media placements, email blasts, and influencer collaborations.
• Tools & Optimization
• Use platforms like Meta Business Suite, Google Analytics, Sprout Social, Muck Rack, or similar tools to gather and interpret data.
• Set up dashboards and tracking tools to make regular reporting easier and more efficient.
• Leverage Salesforce as a primary data source across reporting, dashboards, and campaign tracking workflows.
• Stay up to date on the latest in social media algorithms, audience targeting, and nonprofit digital engagement.