Responsibilities

• Campaign Strategy Development: Translates audience segments from the Market Research CRM Strategist into comprehensive, multi-channel campaign strategies. Designs campaign architecture including messaging themes, channel mix, timing strategies, and personalization approaches. Develops campaign roadmaps aligned with business objectives and audience needs. Determines campaign mechanics (segmentation approach, dynamic content strategy, A/B testing plans, and success metrics). Creates integrated campaign plans coordinating email, social media, web, paid media, and content marketing. Partners with the Market Research CRM Strategist to refine audience segments based on campaign performance insights.
• Marketing Automation Implementation: Builds automated customer journeys in Salesforce Marketing Cloud Journey Builder. Develops automation workflows in Automation Studio for triggered campaigns and lead nurturing. Implements segmentation logic and personalization rules in Marketing Cloud. Sets up decision splits, waiting periods, and journey optimization. Creates campaign-specific subsegments for tactical execution. Configures A/B testing and optimization experiments. Troubleshoots automation technical issues and ensures successful execution. Documents journey logic and automation workflows.
• Campaign Coordination & Project Management: Manages comprehensive campaign calendar across all channels and audience segments. Coordinates cross-functional execution across the Digital Marketing & Social Specialist, Creative Content & Brand Director, Allied & Amplify Merchandiser, and Digital Experience & Content Production Specialist. Establishes project timelines, milestones, and deliverable schedules. Ensures campaign readiness including content, design, technical setup, and deployment preparation. Confirms all Amplify and Ministry Matters email execution is managed by the Allied & Amplify Merchandiser; deploys the Digital Marketing & Social Specialist on Amplify/Ministry Matters email only when directed as part of a broader integrated campaign.
• Campaign Planning Guide Development: Creates strategic planning guides that clearly articulate campaign objectives, audience insights, messaging frameworks, and execution approach. Defines campaign requirements including asset needs, content specifications, and delivery timelines. Establishes success metrics and measurement frameworks for each campaign. Briefs the Digital Marketing & Social Specialist on technical execution requirements. Documents campaign strategies and maintains campaign knowledge base.
• Performance Monitoring & Optimization: Monitors real-time campaign performance across all channels. Analyzes campaign metrics including engagement, conversion, revenue impact, and audience behavior. Provides actionable optimization recommendations. Conducts post-campaign analysis and shares insights with Market Research CRM Strategist and leadership. Reports on campaign effectiveness to CRO.