ATDM Marketing Communications Lead

Responsibilities

• Implement marketing and communications strategies that align with organizational goals and priorities.
• Develop and manage content for social media platforms, websites, newsletters, press releases, and promotional materials.
• Lead digital marketing campaigns targeting diverse stakeholder groups using platforms such as Salesforce Marketing Cloud and Constant Contact.
• Monitor and report on campaign performance to support strategic decision-making and stakeholder reporting.
• Coordinate the development and distribution of marketing materials while ensuring adherence to brand standards.
• Support media relations efforts by monitoring media coverage and maintaining media contact lists.
• Assist with planning and promoting workshops, conferences, outreach activities, and special events.
• Coordinate with external vendors, including marketing agencies and other service providers, to support project execution and information gathering.
• Stay informed of emerging marketing trends, technologies, and best practices to enhance program effectiveness.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Five or more years of experience in marketing, communications, public relations, or a related field
• Strong written, verbal, and interpersonal communication skills
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Familiarity with digital marketing platforms, social media tools, email marketing systems, and content management systems.

Preferred

• Experience managing integrated marketing campaigns across multiple channels.
• Experience with marketing automation and email marketing platforms such as Salesforce Marketing Cloud and Constant Contact.
• Experience supporting event marketing, media relations, and brand awareness initiatives.
• Experience working with external vendors, marketing firms, or agency partners.

Benefits

• Range: $77,400 - $82,500. Salary will be commensurate with qualifications and experience and determined based on market benchmarks and internal equity
• Retirement benefits through the Virginia Retirement System (VRS) with employer match
• Generous time off, including vacation, paid sick leave, and paid family leave after one year
• Paid holidays, including a two week paid winter break
• Anthem PPO and HSA health plans, with excellent dental options