Association Director of Marketing at YMCA of Metropolitan Washington | District of Columbia, USA | $80K/yr – $85K/yr

YMCA of Metropolitan Washington

Association Director of Marketing

District of Columbia, USA (Hybrid)

$80K/yr – $85K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own mission-driven, region-wide marketing strategy for a YMCA association, aligning membership, youth development, and philanthropy goals.

Must-have: 7–10+ years of progressive marketing leadership with multi-channel success.
Standout: Nonprofit, mission-driven context with cross-functional team alignment.

Job Description

Responsibilities

Lead with Strategic Vision: Develop and execute an integrated, association-wide marketing strategy
Translate priorities (membership, youth development, philanthropy) into measurable results
Elevate the Brand: Champion a consistent, compelling voice across all channels
Lead storytelling that highlights community impact and builds trust
Drive Community Engagement: Design campaigns to increase membership and program participation
Partner across teams to support fundraising and community outreach
Own the Digital Experience: Oversee website, email, social media, and paid media
Use CRM tools (e.g., Salesforce) and data insights to optimize performance

Requirements

7–10+ years of progressive marketing experience, including leadership
Proven success in multi-channel marketing and brand strategy
Strong digital expertise (web, email, social, analytics, CRM)
Data-driven mindset with the ability to translate insights into action
Skilled at influencing, aligning, and mobilizing cross-functional teams
Experience in nonprofit, community-based, or mission-driven organizations preferred
Able to work effectively in a hybrid work environment

Benefits

Mission-Driven Impact: Contribute to meaningful, measurable change every day
Collaborative Culture: Work in a supportive environment grounded in shared values
Comprehensive Benefits: Medical, dental, and vision coverage for you and your family
Wellness & Belonging: Complimentary YMCA membership for you and your household
Retirement Security: 10% employer contribution + 403(b) and Roth options
Work-Life Balance: Generous PTO and holidays
Professional Growth: Access to leadership development, training, and certifications
Welcoming Environment: A culture where all individuals feel valued and empowered

YMCA of Metropolitan Washington

We know that lasting personal and social change comes about when we all work together. That’s why, at the Y, strengthening community is our cause. Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn, grow and thrive. OUR IMPACTThe YMCA is one of the largest social service agencies serving Washington D.C., suburban Maryland and northern Virginia. Every year, we provide opportunities in wellness, aquatics, youth sports, summer camp, child care, and more for over 250,000 people through our 17 branches and program centers.Our utmost goal is to make the Y and all we offer accessible and available to the entire community. With the help of our generous donors, community partners and members, we were able to provide $2,662,507 in scholarships and subsidies to more than 12,400 children, adults and families in 2014.Over 3,140 volunteers gave 161,572 hours of their time and talent in 2014 to help the YMCA fulfill its mission. From dedicated board members to talented program volunteers, these caring friends and neighbors help the YMCA serve more individuals and impact more communities every year.With a mission to build a healthy spirit, mind and body for all, our impact is felt when an individual makes a healthy choice, when a mentor inspires a child and when a community comes together for the common good.

Washington, District of Columbia, USA

299 employees (16 in marketing)

www.ymcadc.org