Responsibilities

• Leads and manages a creative team of publications, advertising, marketing, public and media relations professionals in the development and execution of a comprehensive, integrated communications and marketing program.
• Oversee digital and web content development, publications, advertising, social media, public and media relations; track workflow and adjust resources as required.
• Works closely with President's Office Communications Officer, campus administrators, faculty, staff, and students to provide strategic marketing and internal communications support to all areas of the university; ensure messages are integrated across campus.
• Partners with divisional leaders to translate institutional priorities into marketing and communications goals; coordinate one university narrative and annual priorities.
• Conducts and directs research necessary to craft sound message development.
• Manages the department's budget and staff, including hiring, training and development, evaluation and performance management, and workflow coordination (traffic).
• Partners with Enrollment Management & Student Affairs to align branding, while EMSA retains enrollment marketing strategy.
• Coordinates the university's crisis communications messaging in collaboration with University Police Emergency Operations.
• Participates in external community programs and activities to generate positive attitudes about CSUMB.
• Participates in university task forces and special projects; serve as member of Extended Cabinet; performs other job-related duties as assigned.

Requirements

• Equivalent to a bachelor's degree in Business, Public Relations, Communications, Marketing or related field AND a minimum of five (5) years of progressively responsible related experience.
• Proficient in the use of personal computers.

Preferred

• Master's Degree or MBA with a concentration in marketing
• experience in working with creative teams and understanding their needs and resources
• ad agency account management experience a plus
• TV production, digital and web content development, media planning and buyer
• hiring and working with outside creative and production services
• creating and deploying online surveys to inform decision making
• Management level experience in higher education, preferably the CSU system.

Benefits

• This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year.
• The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines.