Responsibilities

• Leads and manages a creative team of publications, advertising, marketing, public and media relations professionals in the development and execution of a comprehensive, integrated communications and marketing program. This includes oversight of digital and web content development, publications, advertising, social media, public and media relations. Track workflow and adjust resources up or down as required.
• Works closely with President's Office Communications Officer, campus administrators, faculty, staff, and students to provide strategic marketing and internal communications support to all areas of the university. Ensure messages are integrated across campus.
• Partners with divisional leaders to translate institutional priorities into marketing and communications goals. Facilities coordination and alignment among executive leaders and their communications staff to develop one university narrative and coordinated annual priorities.
• Conducts and directs research necessary to craft sound message development.
• Manages the department's budget and staff, including hiring, training and development, evaluation and performance management, and workflow coordination (traffic).
• Partners closely with Enrollment Management & Student Affairs (EMSA) to align institutional brand strategy, creative direction, and messaging architecture in support of enrollment goals, while EMSA retains responsibility of enrollment marketing strategy, recruitment operations, and yield tactics.
• Coordinates the university's response and messaging for crisis communications, in close collaboration with University Police Emergency Operations.
• Under the direction of the Vice President, University Advancement participates in external community programs and activities to generate positive attitudes about CSUMB in the community and internally across the CSU system.
• Other Functions : Participates in university task forces and special projects as required. Serve as member of Extended Cabinet. Performs other job-related duties and special projects as assigned.

Requirements

• Equivalent to a bachelor's degree in Business, Public Relations, Communications, Marketing or related field AND a minimum of five {5) years of progressively responsible related experience.
• Proficient in the use of personal computers. Additional experience, which has demonstrated the requisite skills and abilities, may be substituted for required education on a year-for-year basis.

Preferred

• Master's Degree or MBA with a concentration in marketing, experience in working with creative teams and understanding their needs and resources, ad agency account management experience a plus, TV production, digital and web content development, media planning and buyer, hiring and working with outside creative and production services, creating and deploying online surveys to inform decision making.