Associate Vice Chancellor for Strategic Marketing & Communications

Responsibilities

• Provide strategic leadership for UW Bothell's integrated marketing and communications team, ensuring alignment with institutional priorities.
• Lead, develop and inspire a high-performing team of 11 professionals responsible for marketing, communications, storytelling, digital engagement, creative services and advancement communications.
• Foster a collaborative, innovative and inclusive team culture that encourages creativity, accountability and continuous learning.
• Establish priorities, workflows, resources and partnerships that enable effective execution and organizational impact.
• Build strong relationships across UW Bothell and the University of Washington system to drive alignment and collaboration.
• Serve as a trusted advisor to Bothell’s leadership on marketing, communications, reputation management and organizational change.
• Foster a culture of creativity, experimentation, and continuous improvement.
• Foster collaboration across Development, Alumni & Stakeholder Engagement, Events and Marketing & Communications to deliver a cohesive constituent experience.
• Lead the development and execution of integrated marketing and brand strategies that advance awareness, engagement, enrollment and philanthropic support.
• Elevate and communicate UW Bothell's distinctive identity while strengthening alignment with the broader University of Washington brand.

Requirements

• Bachelor’s degree AND a minimum of eight years of leadership experience in marketing, communications, branding, advancement, public relations, or a related field.

Preferred

• - Proven success leading multidisciplinary marketing and communications teams within complex, highly collaborative organizations.
• - Deep expertise in strategic marketing, brand positioning, reputation management and audience engagement.
• - Strong executive presence and experience serving as a trusted advisor to senior leaders on communications strategy, messaging, reputation, and organizational change.
• - Demonstrated success leading teams through change, navigating ambiguity and making sound decisions in evolving environments.
• - Exceptional relationship-building and collaboration skills, with the ability to influence across organizational boundaries and bring diverse stakeholders together around shared goals.
• - The ability to translate complex ideas into compelling, audience-centered narratives and identify creative, innovative ways to share stories and build connections.
• - An understanding of how brand, storytelling, reputation and engagement contribute to fundraising, philanthropy and long-term institutional success.
• - Familiarity with digital communications strategy, emerging technologies, web governance, analytics and AI-enabled tools.
• - Experience using data, analytics and audience insights to inform strategy, measure effectiveness, and drive continuous improvement.
• - Experience in higher education, public institutions, or other mission-driven organizations is preferred.