Associate Upstream Marketing Director, Respiratory Health

Saint Paul, MN (Hybrid)

$168K/yr – $231K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and evolve the Respiratory Health portfolio with a 5 year roadmap, aligning R&D, marketing, and commercial to drive market leadership and growth.

  • Portfolio strategy ownership: balance new development, sustaining engineering, and in-market initiatives with cross-functional governance.
  • Go-to-market and pricing: set launches, value positioning, and margin optimization across geographies.
  • Strategic BD and integration: assess opportunities, run due diligence, and plan cross-functional execution with leadership sign-off.

Job Description

Responsibilities

  • Lead the development and execution of global portfolio strategies and multi-year roadmaps to drive sustainable, profitable growth, including organic and inorganic opportunities
  • Own upstream marketing and product management, ensuring alignment of portfolio decisions across functions and divisions
  • Translate market dynamics, customer insights, and competitive intelligence into clear strategic priorities and actionable plans
  • Partner cross-functionally to position the business for #1 or #2 market leadership across key geographies
  • Collaborate with R&D to ensure disciplined, on-time, and on-budget delivery of product development programs
  • Define and execute global go-to-market strategies, including product launches, pricing, and value positioning
  • Lead portfolio prioritization and lifecycle management, balancing new product development, sustaining engineering, and in-market initiatives
  • Drive evidence-based adoption strategies to accelerate market uptake and long-term value realization
  • Optimize portfolio performance through pricing, margin expansion, COGS management, and SKU rationalization
  • Ensure portfolio strategy is embedded in operating plans and long-range planning, including investment and resource allocation decisions
Baxter International Inc. logo

Baxter International Inc.

3.8 Glassdoor

For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.

Founded in 2001
Deerfield, Illinois, USA
39K employees (1,578 in marketing)
72% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
386.4K
Monthly Google Ads Budget
$12.3K
Traffic Source Mix
Search
41.7%
Direct
40.7%
Referral
11.8%
Social
4.1%
Paid
1.6%

Headcount Trend

Current headcount: ~39.4K

Marketing Team

Marketing Team Size
1,346 (3% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.3B
Last Raise
$600M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $600M
  • Apr 2021
    Grant • $1.8M
  • May 2019
    Post IPO Debt • $1.7B

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