Associate Trade Marketing Manager

Napa, CA (Hybrid)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 9 days ago

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Job Summary

Own the development of strategic marketing and sales enablement assets for national accounts, translating customer needs and market insights into actionable recommendations while coordinating cross-functional execution.

  • Lead compelling client presentations, RFP responses, and business reviews
  • Collaborate across Sales, Marketing, Creative Services, and Insights to ensure brand-aligned materials
  • Drive customer growth through data-driven storytelling and market trend analysis

Job Description

Responsibilities

  • Developing compelling customer presentations, RFP responses, and business reviews that support account growth and brand placement opportunities.
  • Translating customer objectives, consumer insights, and market trends into persuasive business recommendations.
  • Collaborating with National Accounts sales teams to identify opportunities that support customer goals and drive profitable growth.
  • Supporting the development and execution of strategic marketing initiatives for key national account partners.
  • Creating impactful presentations and sales tools that communicate the value of Trinchero Family Estates brands and portfolio solutions.
  • Developing customer-specific content that aligns with each account's unique business objectives and consumer audience.
  • Writing compelling copy and messaging that supports product placements, promotional initiatives, and customer engagement.
  • Researching industry, consumer, and competitive trends to strengthen customer recommendations and business proposals.
  • Utilizing available market data, consumer insights, and analytics tools to support strategic recommendations.
  • Identifying emerging beverage and hospitality trends that can translate into business opportunities for key accounts.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in marketing, customer marketing, sales enablement, trade marketing, category management, hospitality, CPG, beverage alcohol, agency, or related industries.
  • Strong presentation development and visual storytelling skills.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong project management and organizational abilities.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proficiency with Microsoft PowerPoint, Excel, Word, and other business productivity tools.

Preferred

  • Experience supporting B2B sales teams or customer-facing marketing initiatives.
  • Knowledge of hospitality, foodservice, wine, spirits, or consumer packaged goods industries.
  • Experience using data and consumer insights to support business recommendations.
  • Familiarity with Adobe Creative Suite or other design platforms.
  • Experience leveraging AI-enabled tools to enhance productivity, content development, and presentation creation.

Benefits

  • medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits
  • 401(k) plan where TFE may make a discretionary profit-sharing contribution
Trinchero Family Estates logo

Trinchero Family Estates

Trinchero Family Wine & Spirits began over 75 years ago as a product of determination and a bit of luck, when Italian immigrant Mario Trinchero and his family left New York in pursuit of a better life across the country in Napa Valley, California. With the family’s health and happiness at its heart, Trinchero offers a best-in-class benefits package that will grow the family to a thousand more. Come work for us and see why 25 percent of Trinchero has stayed within the family for the last 20 years by reviewing our competitive, comprehensive benefits package.

Founded in 1948
St Helena, California, USA
769 employees (62 in marketing)

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
38.2%
Direct
43%
Referral
7.1%
Social
10.5%
Paid
1%

Headcount Trend

Current headcount: ~769

Marketing Team

Marketing Team Size
51 (7% of company)
Median Career Experience
14 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1