Associate Strategy Director, Social Connection

Responsibilities

• Assist in developing integrated social strategies that connect audience insights, platform behavior, and creator learnings to inform content positioning and media approaches.
• Bring platform intelligence, audience insights, and cultural signals into creative planning conversations to shape stronger strategies and uncover new opportunities.
• Build strategic briefs that guide creative and talent teams on audience strategy, creative direction, casting, and platform best practices.
• Partner with media and creative teams to ensure social-first thinking is ingrained in daily output, including proactive and reactive opportunities.
• Help shape content strategies, social and influencer briefs, and production plans to ensure assets are developed with both organic engagement and paid amplification in mind.
• Partner with creators and content teams to identify deliverables, formats, and messaging approaches that maximize value across organic, paid, and influencer activations.
• Collaborate with media teams to bring real-time audience insights, platform behaviors, content signals, and creator learnings into media planning and strategy.
• Identify opportunities to maximize the value of media investment by ensuring the right content variations, formats, and audiences are captured during shoots and creator work.
• Monitor performance, platform changes, cultural signals, and audience behavior to identify optimization opportunities and pivot points across owned, earned, influencer, and paid.
• Support rapid-cycle strategy development to respond to platform shifts, algorithm changes, cultural moments, and competitive activity.

Requirements

• A social strategist with 5-7 years of experience across planning, influencer strategy, creative strategy, and/or content strategy.
• Deeply fluent in social media, creators, content ecosystems, platform behaviors, and community dynamics. You understand how algorithms work, what drives engagement and virality, and how ideas move across platforms and communities.
• Experienced shaping strategies that connect social, influencer, creative, and media workstreams to drive measurable business outcomes.
• A strong strategic communicator who can present integrated strategy with conviction and translate complex insights into clear client recommendations.
• Proactive and entrepreneurial
• Curious, culturally plugged in, and excited by how ideas move through platforms, communities, creators, and culture.

Preferred

• Proven examples of integrated strategy work
• Experience working across owned, earned, influencer, and paid channels and understanding how those channels work together.
• Strong command of social platform dynamics, algorithm mechanics, audience behavior, and creator ecosystems across social platforms
• Experience translating performance data and platform signals into strategic recommendations.
• Demonstrated ability to facilitate cross-functional collaboration and influence decisions across creative, influencer, media, and client teams.

Benefits

• health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.