Responsibilities

• Absolutely must be able to plan, manage, and execute multi-channel (TV, social and more) strategy for a Californian government agency across multiple mediums and social platforms, in both EL & SL.
• Develop creative briefs for product and seasonal campaigns.
• Work with creative teams to develop briefs, comms/messaging and creative assets.
• Distill insights into compact, easy to understand language that inspires conceptual creative development.
• Collaborate with cross-agency team to oversee research and creative testing; provide insights and align with creative on optimizations.
• Provide thought leadership to clients as well as recommendations for best practices and opportunities for improvement.
• Identify opportunities and clearly communicate strategic recommendations both internally and to the client.
• Collaborate with the data & analytics team to analyze performance metrics, uncover trends and optimize content strategies.
• Identify key insights to inform content creation and enhance engagement strategies.
• Track and report feedback and reviews across social platforms, providing actionable insights for improvement.
• Collaborate with strategy, account, and creative teams to ensure all social media content aligns with brand guidelines.
• Stay informed on digital trends, cultural shifts, and best practices to adapt strategies and improve community management efforts.
• Maintain Hispanic/Latine market and cultural expertise.

Requirements

• 7+ years of marketing, strategy and community management experience working with multicultural and/or Latine accounts.
• Proficient if not fully fluent in both Spanish and English. Bachelor’s degree or equivalent practical experience required.
• Independently develop dual language social and campaign strategies that will flex across multiple media channels from TV to social platforms such as Facebook, Instagram and TikTok.
• Work on a highly-cross functional team with ability to manage multiple projects with multiple stakeholders and priorities.
• Collaborate closely with creatives to inspire them in bringing ideas to life.
• You’re a team player, bring a positive attitude, meeting challenges with resilience and humor.
• Strong communication and presentation skills.
• Knowledge of social media good practices in terms of formats, features and tone.
• Knowledge of metrics, social listening tools and digital reports.
• Excellent verbal communication skills.
• Excellent writing skills.
• Strong attention to detail.
• Must be based in California.

Nice to Have

• Embrace working in a fast-paced, continually-evolving environment.
• Creative agency experience a plus.

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth.