Associate State Director, Communications

Responsibilities

• Leads the development of communications strategies tailored for target audiences over multi-channel platforms, and execution of those efforts to inform, educate, and influence both internal and external audiences. Develops integrated communications strategies to reach key audiences, oversee implementation, and measure results.
• Develops message frameworks based on message research including tailoring to diverse audiences. Develops and refines messaging to ensure organizational consistency in all aspects of communication. Leverages internal and external communication platforms to relay complicated content using storytelling, illustrations, and other consumable formats.
• Produces or collaborates on producing a variety of individual communications products for internal and external audiences, including designing, writing, editing, and/or publishing communications across social, digital, earned media and owned channels.
• Develops and executes integrated communications and marketing plans while providing day-to-day communications and marketing support and superior client service. Identifies and shares opportunities for public and media relations, thought leadership initiatives, social media, and digital tools that support programmatic objectives.
• Acts as day-to-day project manager for internal and external departmental communications efforts. Develops timelines to meet project commitments and to ensure deliverables from across the organization and external partners are on time. Works with management and partners in other departments to measure and report on program results, perform research and deliver findings, and understand and leverage segmentation data.
• Plans, coordinates, and supports internal and external events, forums, and convenings that advance organizational priorities. Develops event communications strategies, messaging, and materials; coordinates logistics, timelines, speakers, and cross-functional partners. Supports and engages volunteers in communications activities in accordance with state plan goals and communications priorities.
• Plans, organizes, and implements special assigned projects working with cross functional teams. Determines scope and execution, tracks progress towards milestones, establishes timelines, and evaluates progress. Establishes project communication plans and ensures internal/external stakeholders are informed regarding project processes and impact.
• Develops and leverages relationships with key media outlets and establishes strategic media partnerships to raise the visibility of the organization with members, the public, and key influencers. Serves as a media spokesperson as needed.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or a related field required. Additional relevant training, certifications, or professional development are a plus.

Preferred

• Additional relevant training, certifications, or professional development are a plus.

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.