Responsibilities

• Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways.
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents.
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc.
• Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery.
• Support Director in management of cross functional internal and external agency partners.
• Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies.
• Coordinate assets, messaging, and brand integration across various channels.
• Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications.
• Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations.

Requirements

• Bachelor's degree in marketing, sports management, or a related field.
• Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops.) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation.
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes.
• Experience in developing and activating sponsorship programs.
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously.
• Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs.
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers.
• Effective communication and presentation skills, both written and verbal.
• Highly organized, detailed oriented, strategic, and creative thinker.
• Ability to problem solve, think conceptually to develop solutions.

Preferred

• Experience developing and activating major sponsorship programs is preferred but not required.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.